What is the Square: Upsell Builder app?

The Square: Upsell Builder app is a powerful all-in-one upsell and cross-sell solution designed to help Shopify merchants boost sales, increase average order value (AOV), and enhance the customer shopping experience. Whether you're a new store owner or an experienced e-commerce seller, this app makes it easy to create compelling offers that convert.

Key Features: Types of Upsell Offers You Can Create

With Upsell Builder, you can launch a wide variety of high-converting promotions. Here are the main upsell and cross-sell strategies you can set up using the app:

1. Volume Discounts

Encourage customers to buy more by offering quantity-based discounts.

Example Offers:

Buy 3, get 10% off
Buy 4, get 20% off

📈 Perfect for increasing order volume per customer.

2. Product Bundles

Offer special discounts when specific products are purchased together as a bundle.

Use Case:

Bundle complementary products (e.g., shampoo + conditioner) and offer a discount to boost total sales.

3. Buy X Get Y

Set up offers where the purchase of a specific product qualifies customers for a free or discounted item.

Example Offers:

Buy 1 T-shirt, get the second at 50% off
Buy Product A, get Product B for free

🎯 Ideal for clearing inventory or promoting new items.

4. Spending Goal Discounts

Motivate customers to spend more by setting order value thresholds that unlock discounts.

Example Offer:

Spend $100, get 15% off your total order

💡 A great way to increase your store’s Average Order Value (AOV).

5. Free Gift Offers

Reward customers with a free product when they meet a minimum purchase requirement.

Example Offer:

Spend $75, get a free tote bag

🎁 Boosts perceived value and encourages larger purchases.

6. One-Click Post-Purchase Offers

Present irresistible upsell offers after checkout, right before the order is finalized.

Benefits:

Zero disruption to checkout flow
Captures last-minute add-ons effortlessly

🛒 Maximize revenue without impacting the customer journey.

Learn More About Each Offer Type

For step-by-step setup guides, check out our detailed resources:

Ready to Boost Your Sales?

With Square: Upsell Builder, you have the tools to transform your product pages, checkout flow, and customer journey into powerful revenue drivers. Whether you're looking to move more inventory, promote new products, or simply increase AOV, this app gives you full control—no coding required.

Start creating irresistible offers today. Your next sale is just one upsell away. 🚀