Creating a BOGO or Buy X Get Y Upsell Offer

BOGO—short for Buy One, Get One—is one of the most effective sales strategies around. Whether you call it “2-for-1” or “double value,” it’s a proven way to move inventory, increase average order value, and delight your customers.

💡 Got questions about our Upsell Offers?

Check out our Upsell Engine FAQs for answers to common questions.

🚀 Getting Started

The Buy X Get Y feature is built into the Upsell Engine app, with a clean design and fully customizable setup.

To begin:

Open the Upsell Engine app.
Click Create Offer.

If you’ve already created similar offers, they’ll appear in the list for easy management.
Choose Buy X Get Y as the offer type.

🛠️ Step-by-Step Guide

1. Product Eligibility

Define which products trigger the offer and which products are rewarded.

Under Customer Buys, select the product(s) or collection(s) your customers need to purchase.
Under Customer Gets, select what products customers will receive.
Set the quantity required to be eligible (e.g., Buy 2 Get 1).

🔄 Allow Customers to change a product from the BOGO offer ("Mix and Match")

Enable this if the “Get Y” group contains multiple items.
Shoppers will see a Swap Item dropdown to choose their preferred reward product.

2. Discount Details

Set the discount for the “Get Y” product(s).

Discount Type: Choose between:
- Percent (e.g., 100% = free product)
- Fixed Amount (in your store’s currency)

💡 Pro Tip: Use 100% in percent mode to offer a free product.

3. Appearance Settings

Customize how the offer appears across your store.

🛍️ On the Product Page

Adjust layout, title text, button color, and widget size.
You can disable the product page display while still applying the offer at checkout.

🛒 Cart Page Suggestion

Display the upsell offer again in the cart, encouraging customers to complete the bundle.

💬 Pop-Up on Add to Cart

Display the offer as a pop-up when the standard Add to Cart button is clicked.
Ensures more visibility even if customers skip the upsell widget.

4. Review & Save

The final step allows you to:

Review all settings
Set the offer name (for internal use)
Customize the cart label text -> This is how the discount code will appear on checkout.
Choose whether to make the offer active right away

Once satisfied, click Save — and you’re all set!

🧠 Final Tips

Use clear naming for internal tracking if you plan to create multiple BOGO campaigns.
Mix high-demand and overstock products for strategic bundling.
Test both percent and fixed amount discounts to see which converts better.