Setting up the Wishlist app

The Wishlist App is a powerful feature that allows your customers to save their favorite products and return to them later. Whether an item is out of stock, they’re waiting for a discount, or just planning a future purchase, a wishlist helps customers stay engaged—and gives you valuable insights into what they love.

💡 Why Add a Wishlist to Your Store?

For Your Customers:

Customers can:

• Save products for later if they’re not ready to buy
• Track out-of-stock items they want to purchase soon
• Organize gift ideas for birthdays, holidays, and more

For You (the Merchant):

• Discover which products your visitors love—even if they’re not top sellers yet
• Understand customer behavior using built-in analytics

⚙️ How the Wishlist Works for Your Customers

1. Click “Add to Wishlist”

   From the product page, shoppers can click the Add to Wishlist button (usually near the Add to Cart button).

2. Access the Wishlist Page

   

   Saved products are added to a dedicated wishlist page at:

   https://[yourstore].com/a/page/wishlist

3. Persistent Wishlist Storage

   Wishlists are stored indefinitely on the cloud, and locally via cookies—no account required.

   Actionable Wishlist Page

   Customers can:

   • Add items to their cart directly from the wishlist
   • Remove products they no longer want

🚀 How to Set Up the Wishlist App (For Merchants)

Good news—setup is automatic! Once you enable the app:

• The Add to Wishlist button appears on product pages.
• Text is auto-translated into your store’s primary language (supports 15 languages by default).
• You can customize button text, colors, and choose whether to show/hide the heart icon.

To personalize your wishlist setup even more, head over to the Settings tab in the app.

📊 Understanding Wishlist Analytics

The Wishlist app includes several powerful tools to help you track performance.

🔢 Analytics Cards

These cards give you a quick overview of Wishlist activity:

• Wishlists: Total number of unique wishlists created
• Products: Unique products added to wishlists
• Total Value: Combined value of all wishlist items
• Average Wishlist Value: Average value per wishlist

⭐ Top 10 Products Tab

See the 10 most wishlisted products—great for identifying hidden gems or promoting popular items.

Note: Product variants are not counted separately.

🧾 Events Tab

Track real-time wishlist additions. See which products are trending and identify returning shoppers by either:

• Anonymous IDs (for guest users), or
• Customer IDs (for logged-in users)

⚙️ Settings You Can Customize

Wishlist Page Options:

• Page Title
  • Change title text of the Wishlist page
• Page Description
  • Change the description text that appears below the product title in the Wishlist page
• Add to Cart Button colors

Product Page & My Wishlist Button Options:

• Add to Wishlist button text
• Remove from Wishlist button text
  • If the product is already added to the wishlist in the same session, this text will be displayed.
• Show/Hide Heart Icon
• Customize Button Text, Color, Size and Margin

My Wishlist button settings:

• "Go to My Wishlist" button placement
  • This is where your customers need to click to see their Wishlist. It has three options you can choose from:
    • In the Header, next to the Cart Icon
    • On the product page, near the Add to Wishlist button
    • Nowhere, I will add the Wishlist button in my menu navigation
      • If this option is chosen, you have to manually insert your own link to the Wishlist page using your theme's menu editor. The Wishlist page link will be automatically provided in the app.
      • 💡 To add the button to your navigation manually:
        1. Go to Shopify Admin > Navigation
        2. Add a new menu item
        3. Set the link to: /a/page/wishlist
  • This setting doesn't have an effect if you place the icon using the Shopify Theme Editor.

Product page button position:

By default, the Wishlist button is shown below your product page's Add to Cart Button. You can also use this setting if you would like the Wishlist button to appear in a different area.

Translations:

While the Wishlist app is automatically translated according to supported languages, you can also use this section if you would like the Wishlist app to use different terms as the default. You can further customize this per enabled language on your store by clicking the provided translations page link.

Advanced Display Rules:

While the Wishlist app is shown on all products by default, you can add filters if you want to display it only for specific products.