Setting up the Wishlist app

The Wishlist App is a powerful feature that allows your customers to save their favorite products and return to them later. Whether an item is out of stock, they’re waiting for a discount, or just planning a future purchase, a wishlist helps customers stay engaged—and gives you valuable insights into what they love.

💡 Why Add a Wishlist to Your Store?

For Your Customers:

Customers can:

• Save products for later if they’re not ready to buy
• Track out-of-stock items they want to purchase soon
• Organize gift ideas for birthdays, holidays, and more

For You (the Merchant):

• Discover which products your visitors love—even if they’re not top sellers yet
• Understand customer behavior using built-in analytics

⚙️ How the Wishlist Works for Your Customers

1. Click “Add to Wishlist”

   From the product page, shoppers can click the Add to Wishlist button (usually near the Add to Cart button).

   Access the Wishlist Page

   

   Saved products are added to a dedicated wishlist page at:

   https://[yourstore].com/a/page/wishlist  

   Persistent Wishlist Storage

   Wishlists are stored indefinitely on the cloud, and locally via cookies—no account required.

   Actionable Wishlist Page

   Customers can:

   • Add items to their cart directly from the wishlist
   • Remove products they no longer want

Key Wishlist Features

Add All to Cart Button

Customers can now add all products from their wishlist to the cart with a single click.

Instead of adding products individually, the Add All to Cart button allows customers to quickly purchase multiple wishlist items at once.

Highlights:

• Appears automatically when enough items exist in the wishlist
• Helps increase checkout conversions
• Button text is fully translatable, supporting multilingual stores

Low Stock Urgency Indicator

When a product saved in the wishlist is running low on inventory, customers will see a visual low-stock warning.

This creates urgency and encourages customers to purchase before the product sells out.

Customization options:

• Set the stock threshold (e.g., show warning when fewer than 5 units remain)

  Customize the text color

  Works on:

  • Personal wishlists
  • Shared wishlist pages

Wishlist Heart Icon in More Places

The wishlist heart icon is now displayed in more areas of your store, allowing customers to save products more easily.

Customers can now add items to their wishlist from:

• Product pages

• Home and collection page product cards

  

This expanded placement ensures customers can save products wherever they discover them.

The feature also works on themes with custom product card layouts that previously did not support the wishlist icon.

Shared Wishlist Improvements

Customers can now share their wishlist with friends and family.

Wishlist sharing is perfect for:

• Gift lists
• Special occasions
• Product recommendations

Improvements include:

• Dedicated wishlist icon button
• Sharing via link or email
• Improved product title styling
• A more polished shared wishlist page

Configure the Wishlist Settings

You can customize several aspects of the Wishlist:

• Show the wishlist heart icon on the main product image
• Hide the Add to Wishlist button on the product page
• Show or hide the wishlist heart icon
• Adjust the low stock indicator threshold
• Customize translations and button text
• Choose the placement of the Wishlist icon
• Modify the appearance of wishlist elements

Wishlist Analytics

Analytics Cards

The Analytics section shows quick stats about Wishlist activity for the past 30 days:

• Wishlists – Total number of wishlists created
• Products – Number of unique products added to wishlists
• Total Value – Combined value of all products currently saved
• Average Wishlist – Average number of products saved per visitor

Top 10 Products

This section shows the 10 most wishlisted products, sorted by popularity.

Product variants are grouped together, meaning only the main product is counted.

Events

The Events section shows real-time wishlist activity, including:

• Recently added wishlist items
• Anonymous visitor activity

• Customer accounts (if logged in)

  

  Visitors without accounts are tracked using unique Anonymous IDs.

Translations:

While the Wishlist app is automatically translated according to supported languages, you can also use this section if you would like the Wishlist app to use different terms as the default. You can further customize this per enabled language on your store by clicking the provided translations page link.

Advanced Display Rules:

While the Wishlist app is shown on all products by default, you can add filters if you want to display it only for specific products.